Offaxis

Offaxis don't just sell water sports equipment they live, breathe and probably eat it too. Their passion for getting out onto the water is reflected in their business with advice, tuition and products geared to all levels of adrenaline seekers.

Launch Project

The Challenge

Offaxis don't just sell products. They offer tuition too. Our primary challenge was to represent both an online shop and academy on the same site, on equal terms.

With multiple designs and sizes of any one board the site had to support an interactive means of selecting a board quickly.

The creative design of the site was also a challenge. We really wanted to capture the mood of existing water sport enthusiasts without alienating new comers.

The Solution

Using our Ignition Platform we rewrote our product option functionality to provide Offaxis with a solution that will provide them with the interactive requirements they wanted now. And, with a stock management solution they’d need in the future.

Project Tools

These are some of the tools we used for the production of this project:

Launch Project Website

The Results

By introducing video onto the homepage the site really makes you want to get out and onto the water.

The design brings elements of wakeboard culture, whilst maintaining familiar e-commerce practices. And, the really bring both sides of Offaxis to the fore.